I’m sure you remember the simpler times when all you needed was an “Open” sign to get people interested in your brand. And then the Internet changed everything. To succeed in today’s marketplace, you suddenly need to be everywhere at all times. You have to stand out to the 81% of American consumers who are online each day researching the products and services they need.
You may be asking yourself, “How can I keep up with all these changes and still have time to grow my business?” Indeed, now is the time for you as a business owner to find a trusted and experienced digital marketing agency to manage your online marketing needs. Though this search may seem like a daunting task, BlueLight Marketing & Advertising is here to provide you with a list of the top qualities to consider when you start looking for the ideal digital marketing agency for your business.
What should you be looking for when choosing a quality Digital Marketing Agency?
- Do They Have a Great Online Presence
- Is The Agency Knowledgeable About Your Business or Industry
- Do They Have Clear Communication With Transparency
- Are They Willing TO Collaborate With You As A True Partner
- Do They Have The Right Tools For Your Needs?
- Do They Understand Your Needs and Offer A Unique Strategy?
1. Do They Have A Strong Online Presence?
Lucky for you, this quality is the easiest thing to investigate! A good digital marketing agency should already be making a great first impression through their own website. The look of that agency’s website indicates that they understand how important website design is for establishing a meaningful relationship. Ninety-four percent of first impressions of a website are based entirely on how a website looks. That’s why websites need to be visually appealing, easy to use, engaging and up-to-date.
But just like going on a first date, don’t judge a website by looks alone. Because just about anyone can build an attractive website these days, you have to take a deeper look at what the agency does behind-the-scenes to make their business stand out from their competition. A digital marketing agency with strong Search Engine Optimization (SEO) skills will make certain that their agency is easily accessible to anyone searching Google (and other search engines) for core services in their local business area. In other words, if you are looking for an agency that has strong SEO and social media skills, your own quick search should immediately bring you to relevant digital marketing agencies that are close to your location.
After your first date is done—I mean, after your first investigation is done—you should also visit an agency’s Facebook, LinkedIn and other social media pages to see how well the agency communicates with its own audience. Digital marketing agencies should use interesting content that is creative and unique. Ask yourself these questions: Does the agency’s content appeal to me and to my business needs? Are followers to the business pages engaged with the agency’s articles and images? Remember too, it’s important to find a digital marketing agency that can develop a content strategy that is timely and relevant.
So here’s the theory: If an agency is able to build their own online brand, then this is a sure sign that they will succeed doing the same things for your business.
2. Are They Knowledgeable About Your Business or Industry?
It’s important to find a digital marketing agency that has done their homework before meeting with you. While they may not know everything about you and your business—after all you are the expert in your industry—a good digital marketing agency will be able to speak your language and present in a way that is tailored to your business needs.
The ultimate goal here is to find an agency that can take your message and convey it to an audience in a way that’s clear, interesting and relevant.
3. Do They Have Clear Communication With Transparency?
This quality goes back to the trust factor. Any good digital marketing agency will provide full transparency on how they plan to run their business to get the job done. Whether it’s a website build-out or a complete digital marketing strategy, you want an agency that will establish expectations from the start.
To do this, choose a digital marketing agency that is reliable, but more importantly, realistic. You want to make sure they understand what you are looking for and how they will fulfill your needs in a timely manner. In some cases, it may be necessary for the agency to outsource portions of the project. As long as they are honest and are willing to share their process with you, an agreement can be met.
In the end, transparency is the ethical and moral thing to do. Transparency will keep open communications between you and the agency and will build an honest partnership.
4. Does The Agency Act As A True Partner?
Speaking of partnership, your perfect digital marketing agency will be more to you than another vendor. The person partnering with you will ask questions, will listen to you, and will want to learn about you and your business. They will have genuine conversations about what your goals are and what’s the best way to reach them. The agency will not tell you what to do, but rather guide you.
In every great long-term relationship, there needs to be trust and commitment with both partners. You want to authentically connect with the agency’s team and know that they are invested in seeing your business succeed just as much as you are. BlueLight Marketing & Advertising was built on great partnerships, and we are on this journey with you.
5. Do They Have The Right Tools For Your Needs?
Understanding the ever-changing world of website technology is critical to any business. Your website must be built and hosted by a digital marketing agency that has the training and work experience to make your own business a success. And it’s okay to ask what they use to measure website performance or how they manage social media platforms. Any digital marketing agency should be comfortable opening up about their process.
You should also find a digital marketing agency that is made up of a team with diverse talents and experience. Take a look at their credentials online. Are they experts in their field – website development, content strategy, SEO, social media, and so forth? In the end, they should have unique and relevant qualifications. It’s to your advantage if the agency team has experience working from both the client perspective as well as the agency perspective. Marketing agencies with knowledge of working from both viewpoints will most likely have a well-rounded approach to what is needed for your digital marketing.
6. Do They Understand Your Needs and Offer A Unique Strategy?
In the end, the right digital marketing agency will have listened to your needs and developed a unique marketing strategy for your business that will help you stand out from your competition. Make sure you both agree with the strategy. Will it resonate with the growing needs of your customers? Will it benefit your bottom line? If the answer is yes to both of these questions, then you may have found your new digital marketing partner.
Everybody wants something different from their relationships. Choose a digital marketing agency that fits with your personality and is an extension of your business. Rest assured—the right digital marketing agency will make life easier.
By hiring a digital marketing agency, you will be able to focus on what you do best, growing your business. Keep in mind that building brand awareness doesn’t happen overnight, but once everything is set in motion, you will be amazed with the results. We hope BlueLight Marketing & Advertising proves to be a good choice for you. If you have any questions, say Hello or find us on Facebook!
Mimi is the Director of Strategy at BlueLight Marketing & Advertising in New Orleans. She has more than 20 years experience working in marketing and advertising.