Have you noticed, as I have, that capturing someone’s attention has forever changed? Getting them to engage is sometimes close to impossible. Today, people have more devices, more screens, more content, more sparkly objects than ever before. Finding the right marketing approach has become crucial for communication and personal interaction. Luckily, strategies for connecting with individuals and groups is in my DNA.
Over the last twenty years, I have developed effective brand strategies that delivered compelling messages to the right people at the right time. With the media world becoming more and more fragmented, breaking through the clutter is hard to do, but for me it’s always seemed to come easy.
Before my career as a client strategist, I was able to gain valuable experience building effective marketing plans for one of the top deathcare companies. I’ve always said if you can capture the audience for funeral products and services, you can master anything.
While screens and delivery methods may change, your brand can always stay top-of-mind by remembering one word: consistency. Building a brand is methodical. Every communication outlet from your website to your ad copy needs to have a consistent message that’s constantly reaching the right audience when they are paying the most attention. And reach them again and again (7 or more times if you’re wondering) until they take action.
The good news is that at BlueLight Marketing & Advertising, we are thought leaders. Innovative at creating powerful online, on-screen or, as we like to call it, “on-mind” strategies that drive results. We are ready to transform your story and get you noticed.
Mimi is the Director of Strategy at BlueLight Marketing & Advertising in New Orleans. She has more than 20 years experience working in marketing and advertising.