marketing insights

office, home office, online marketing

The Best Marketing Ideas

By Mimi Pisani | November 10, 2020

The best marketing ideas to keep your business relevant in a changing world BlueLight Marketing & Advertising Remember how excited everyone was at midnight on January 1, 2020? We all had high hopes and aspirations for a new and improved year. But the year has brought with it unexpected and trying challenges. As we enter…

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Digital Marketing Agency - BlueLight

Choosing A Quality Digital Marketing Agency For Your Business

By Mimi Pisani | July 4, 2020

A good digital marketing agency: Should have a great online presence Lucky for you, this quality is the easiest thing to investigate! A good digital marketing agency should already be making a great first impression through their own website. The look of that agency’s website indicates that they understand how important website design is for…

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Social Media Marketing

5 Reasons Why Every Business Should Use Social Media

By Mimi Pisani | March 26, 2020

How many times a day have you heard someone ask, “Did you see that on Facebook?” Hearing such comments about Facebook and other forms of what is called social media is not surprising since 72% of Americans are using social media to connect to friends, family, colleagues and businesses. This is why your brand needs…

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Hello 2 BlueLight Marketing and Advertising

A Welcome Note From Our Director of Strategy

By Mimi Pisani | January 2, 2020

Over the last twenty years, I have developed effective brand strategies that delivered compelling messages to the right people at the right time. With the media world becoming more and more fragmented, breaking through the clutter is hard to do, but for me it’s always seemed to come easy. Before my career as a client…

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