marketing insights

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The Best Marketing Ideas

By Mimi Pisani | November 10, 2020

The best marketing ideas to keep your business relevant in a changing world BlueLight Marketing & Advertising Remember how excited everyone was at midnight on January 1, 2020? We all had high hopes and aspirations for a new and improved year. But the year has brought with it unexpected and trying challenges. As we enter…

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Digital Marketing Agency - BlueLight

Choosing A Quality Digital Marketing Agency For Your Business

By Mimi Pisani | July 4, 2020

I’m sure you remember the simpler times when all you needed was an “Open” sign to get people interested in your brand. And then the Internet changed everything. To succeed in today’s marketplace, you suddenly need to be everywhere at all times. You have to stand out to the 81% of American consumers who are…

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Social Media Marketing

5 Reasons Why Every Business Should Use Social Media

By Mimi Pisani | March 26, 2020

How many times a day have you heard someone ask, “Did you see that on Facebook?” Hearing such comments about Facebook and other forms of what is called social media is not surprising since 72% of Americans are using social media to connect to friends, family, colleagues and businesses. This is why your brand needs…

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Hello 2 BlueLight Marketing and Advertising

A Welcome Note From Our Director of Strategy

By Mimi Pisani | January 2, 2020

Have you noticed, as I have, that capturing someone’s attention has forever changed? Getting them to engage is sometimes close to impossible. Today, people have more devices, more screens, more content, more sparkly objects than ever before. Finding the right marketing approach has become crucial for communication and personal interaction. Luckily, strategies for connecting with…

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